The term Snippet in SEO refers to the description of a web page that appears in the search results of search engines or SERPS.
This summary usually provides a title, description and URL to give the user the basic information they need.
However, a Rich Snippet is a more advanced version of a Snippet since it contains other extra elements in addition to those mentioned above. These Rich Snippets may contain ratings, extra links, images, prices, etc …
Of course, these Rich Snippets are visually more attractive to users, so they increase the CTR generating the main advantage of this type of Snippets.
How to implement Rich Snippets
To implement the Rich Snippets in your web page and that these appear in the SERPs you will have to insert an extra code in the web page. These can be done in several ways:
- Through Microformats.
- Through microdata.
- Through the famous RFDa.
- Through JSON code.
Rich Snippets types
Google does not accept any Rich Snippet. That is, it only shows a few and for a series of certain contents such as:
- Reviews
- Persons
- Companies
- Recipes
- Products
- Jobs
- Events
- Music
- Software Applications
- Videos
- Many more
Anyway, in Schema.org you will have a list of HTML tags that can be applied for the implementation of the “Rich Snippets”.
In this way, and, following these standards, search engines will be able to read the information and display these “Rich Snippets” in the SERPs.
How to know if Rich Snippets have been well implemented?
Google has made a tool available to users to check if the code implemented on the website is correct at the semantics level to be displayed by search engines.
That is, with this tool you will know if the main internet search engines will show the Rich Snippet that you have implemented.
The tool in question is this: https://search.google.com/structured-data/testing-tool/