You’ve probably heard of the terms local SEO and organic SEO. While you may have a rough idea of what they mean, it can be difficult to tell them apart.
Any digital marketing organization needs to fully understand the differences between organic SEO and local SEO. You need to understand how online campaigns work and how success is defined if you want them to be successful. In this article, you will learn about the differences between organic SEO and local SEO and how they are related. Let’s start with definitions first.
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SEO vs. Local SEO: What’s the Difference?
What is SEO in a website?
Search engine optimization (SEO) is a combination of methods, tactics, and strategies that websites can apply to increase traffic to get a high ranking and availability in search engine results Bing, Google, Yahoo, etc.).
SEO refers to the optimization of organic search results. Any form of business can thrive online with the help of SEO. Once you have understood the term SEO, you should now understand the terms enterprise SEO and local SEO and the differences between them.
What is Local SEO?
Local SEO is a strategy companies use to increase the online presence of each location by focusing on visitors looking for nearby products and services.
Local search results inform nearby users about relevant places. When searches include local terms such as ‘supermarket open,’ ‘restaurants near me, or ‘Electronics store in Liverpool city center,’ these results are displayed. Google’s local 3-pack shows up even for basic search words like “cafe” or “post offices,” immediately displaying three nearby locations. Similar to organic search results, the search engine prioritizes places with the most important business data.
Local searches, sometimes referred to as “near me,” are more relevant than ever; over 53% of all Google searches contain local references. This opens up huge business opportunities. 83% of Americans who visited a store last week said they searched online before going to the store.
Benefits of Local SEO:
- Boosts local online presence
- You contact customers who want to purchase your products or services.
- Route planning will bring customers right to your door.
- Establishes credibility and trust through ratings
- Local searches are more likely to lead to purchases than regular searches.
- More accessible and more effective than paid search queries
Ranking Factors for Local Searches
There are a number of ranking metrics you need to keep a close eye on to get the most out of local SEO:
Relevance: Google evaluates how well a profile matches what a user is searching for based on the information businesses provide about themselves.
Distance: Google determines how far each potential search result is from a user’s current location.
Prominence: This is related to the profile’s popularity, including things like high ratings in reviews.
For example, the main ranking element for a location would be review ratings if the user searches for “best hamburgers nearby,” “top-rated hotels in Toronto,” or “best mechanic in my area.”
Here, the average location ranking directly affects the search results returned by Google. In addition, users can also filter search results based on rating scores.
Which Brands Benefit from Local SEO?
According to a recent study, 72% of customers looking for local businesses visit locations within five miles. This demonstrates how important local SEO is. Also, it highlights the fact that some brands and companies are better suited for local SEO than others. Local SEO is especially useful for small businesses with a physical presence in the city that users are looking for.
This includes local businesses such as:
- Fence contractors
- HVAC companies
- Food services
- Real estate companies
- Auto repair shops
- Services companies (electricians, plumbers, tree service, pest removal service, construction companies, etc.)
- Most retail stores
You will notice that the only thing these businesses have in common is that they all have a physical brick-and-mortar store nearby. You’ll need specific information such as location, address, and directions if you’re looking for nearby eateries, auto repair shops, or clothing boutiques. 78% of local mobile searches result in a purchase made by the user after a personal visit to a nearby store. Because of this, local SEO is essential for these types of businesses.
Local SEO Best Practices
Some specific techniques will be required to optimize your local SEO strategy. Here are some recommendations for best practices.
- Make sure each location has a Google Business Profile: You need to make sure your Google Business Profile is up to date with photos, geographic information, and related links because 65% of Google searches stay on Google sites. The more you optimize your profile, the more likely it is to appear at the top of local search results the more optimized.
- Optimization for Mobile: People are more likely to do it on their phones because of the speed and responsiveness of the “near me” search. To satisfy these potential customers, make sure your websites and listings are optimized for mobile search.
- Revenue on Pictures: Ads with photos are 42% more likely to receive clicks from people who are looking for directions to your location. Include photographs that are properly cropped and lit and properly represent your company.
- Leverage local keywords: Find out which regional keywords are performing well in search engines by doing keyword research. For example, people may search for your business online if it is near a famous landmark. Leverage the SEO power of these search terms and include them in your content to drive traffic to your site.
Organic SEO Best Practices
Successful organic SEO requires different strategies than local SEO. Here are a few proven tactics you might want to include in your business plan.
- Keyword Research: Do keyword research using relevant tools to identify phrases that consumers frequently use to search for products and services in your sector. Choose words that have a lot of search terms as well as manageable keyword difficulty.
- Create content based on these keywords: Use these keywords in various content on your website whenever it seems appropriate. As a result, your chances of ranking higher on Google and other search engines should increase.
- Internal links to the site to keep your visitors engage: You want to keep visitors on your website. Be sure to link all pages whenever possible. To link to the most effective pages, be sure to use powerful keywords.
- Page speed and Performance: Improving page performance and speed is important because, believe it or not, Google views page load time as an SEO signal. Back in 2010, Google started using page speed as a ranking factor. Work with your web development team to ensure your page loading speed is up to standards.
Local SEO vs. Organic SEO: Deciding Which to Focus On
Organic and local SEO is critical for every business looking to increase in-store traffic.
If your business has a physical location, you want it to rank high in local searches. You want to be the first business someone finds when they search for you because they are probably looking for a job they can visit quickly. Any company providing local services should use local SEO.
However, organic search is the way to go if you don’t care about geography and just want your business to rank for specific keywords. Essentially, focus on local search if you want people to go to a specific location in the world. Organic search will be useful if you want people to go somewhere on the Internet.
If you’re running a local business, you might be wondering what’s good about organic rankings. It depends if this is the appropriate answer here. A multi-location company would like to set specific goals for organic search. Focusing on local SEO may be all you need if you only have one location and need foot traffic.
Local SEO vs. SEO FAQs
How are local SEO strategies different?
You must constantly use technical SEO, on-page SEO, and off-page SEO to get the most out of your website and see the best results. The plan for improving and optimizing your website for search engines should be the same for both general and local SEO, but there are important differences in the areas you should focus on for a successful local SEO strategy.
How Do You Know if You Need Local SEO?
You need local SEO if most of your clients are in the same city or metropolitan area as your business (i.e., local business). You need local SEO if you have a physical location.
Why is quality content important in SEO ranking?
Getting high-quality backlinks from authoritative websites is one of the best SEO practices. Quality content helps in generating backlinks. Quality backlinks are a sign of authority and trust in the eyes of Google. Your chances of ranking higher on Google increase with the number of high-quality backlinks you have.
How does SEO impact content?
SEO content increases your online presence, which increases your website traffic and encourages customers to buy your products and services. You can significantly improve your company’s financial performance by investing in SEO content.
Looking for a Local SEO Partner?
Ultimately, local SEO and organic SEO play an important but different role in digital marketing. Depending on your business type, you can invest in one of the optimization tactics.
You should start with local SEO if your company depends on local clients. Your company’s requirement for local SEO will likely only be about managing your brand’s reputation because it’s entirely online and doesn’t have a physical location to attract customers.
On the other hand, a combination of local and organic SEO will help you promote your brand if you are a local company trying to expand into a wider market than just your local area. If you need help to boost your ranking, count on Awesome Web Designs today!