Since Grant wanted more than just a website from us, we wound up putting a lot of time into this project. A lot of effort went into every aspect of creating the face of his business.
For starters, we actually had a lot of different designs for his logo.
Grant is the kind of person who has a lot of experience under his belt, so it’s safe to say he knows exactly what he wants. We worked very closely with him while designing mock-ups for his site, including his chief piece of branding imagery, the SSA logo. He also really wanted us to incorporate the classic Ken Burns effect on his home page.
Naturally, these are the kinds of personal touches we at Awesome Web Designs believe help to make a company website reflect the kind of person who owns it. We were happy to oblige.
It was also our responsibility to help Grant with his on-page SEO in order to make sure he gets the recognition he deserves from Google’s search engine. This meant conducting a full keyword research report. While we did all the copywriting for the site, we also incorporated his desired keywords naturally and consistently, letting him target high volume keywords with very low competition. Given the niche nature of his business, we had to make sure to use keywords that didn’t misrepresent his consultancy firm. We didn’t want Grant’s site to show up for people who were looking for someone to build their office building, after all.
One of the most unique aspects about Grant’s website is the blog. As a leading professional in his field, it goes without saying that Grant has a lot of information he can share with the world. As such, we broke his blog into three categories. First, we created his insights page, which serves as an umbrella for the blog. This let us avoid calling it a blog, which was important because it doesn’t sound very professional for a real estate consultant to run a blog on his spare time.
Second, we gave him a section to incorporate his own professional white papers. This is where Grant could publish his own work about some of the cutting-edge construction techniques he was building his brand around.
Lastly, since we already knew Grant was going to be such a busy guy, we gave him an option to share other people’s stories on his site via his trends section. Here, he could link out to other people’s work with full attribution in order to better inform the visitors to his site. The benefit of this was that it removed Grant’s responsibility to constantly produce content so that he would be able to spend most of his time focusing on his work. Since his white papers were their own intensive form of blog post, the trends section allowed him to flesh out his site in an ethical, easy, and fair manner that would be free of plagiarism.
Grant’s vision for his insights section was a place where people could go to find new information about construction and real estate. It’s a unique kind of blog and it serves as just another example of Grant’s personality shining through in his company website.
Since Awesome Web Designs is stationed in Canada, we haven’t done any other live events in Spain. However, our work on this event has given us a great experience to draw from in future endeavors of this kind.
Awesome Web Designs looks forward to any live event jobs that may come our way. We know we have the tools to reach the widest audience possible and we can’t wait for our next opportunity to show off our talent.