We developed several automated systems to improve the user experience and streamline the back-end work required by Speak Spanish Academy Inc.
Drop-down menus help narrow down course options based on age, class type, proficiency level, frequency, and delivery method. Once a user selects a particular course, a customized table showcases all available courses and their relevant details, such as days, times, and costs.
We automated a proficiency test requirement for any course other than the beginner level (A1). Once the test is complete, the website allows the participant to enroll in courses that match their knowledge base.
When a user views a particular course, a FAQ section displays that helps answer the most popular questions relevant to that course. A general FAQ page is also available that outlines more wide-ranging program information. The benefits of FAQ pages are twofold: they provide instant answers to users’ inquiries (without contacting the company directly) and reduce the amount of time-consuming customer relations work the company must complete.
We also automated an appealing type of payment system for course participants. Instead of having users pay upfront for the entire course, an automated system only processes payments upon program commencement and completion.
To assist with Speak Spanish Academy Inc.’s digital marketing efforts, we set up AutomateWoo, an email marketing automation software. This intuitive system converts and retains customers by automatically sending emails about everything from abandoned carts to subscriptions.