Founded by Jeff Levy, ProxyKin is an ambitious start up business that seeks to make a complicated legal process safe and easy for the most vulnerable members of society.
A power of attorney gives one person complete access to another person’s sensitive data when they are no longer capable of taking care of them self. This includes banking information, credit cards, and their entire identity as a citizen of the world. As such, people only give power of attorney to someone they trust completely.
However, this doesn’t stop various forms of fraud from happening every year, almost exclusively targeting elderly people aged 65 and up. In the modern era, people don’t just need to be careful who they trust to take care of them anymore. They also have to be careful about how they trust them.
There is a huge market built around hacking and defrauding people by taking advantage of the decrepit power of attorney systems in the western world. As a legal industry, it hasn’t seen any kind of technological advancement in decades. ProxyKin changes that.
ProxyKin takes the whole power of attorney process and streamlines it all into a single app. The donor tokenizes their power of attorney and gives it to their agent. Then, any time the agent uses it for anything, all the information is together and immediately accessible, making it easier for them to serve their principal, while simultaneously alerting the principal upon access, thus ensuring no fraud can take place on the part of the agent. The principal donor has control over their power of attorney, meaning it can’t be transferred to somebody else without their permission. They can also revoke their power of attorney at any time, including in situations that would be impossible using the current legal system.
The most important part of ProxyKin is that it uses blockchain technology to keep information secure. By using a decentralized computing method, complete with encryption, it becomes virtually impossible for somebody to hack any users sensitive data.
This is the incredibly simplified version of ProxyKin as a business. We know, because we were the ones tasked with simplifying it when we made their website, Proxykin.com.
We came to work with ProxyKin when we were approached by Jeff Levy about designing the web presence for his new business. Even though his product was a phone app, we believe every business of needs to have some sort of web presence. It may seem old fashioned, but the fact of the matter is that many businesses rely on a website even if they don’t support e-commerce features.
For ProxyKin, there were a few reasons why they needed a web presence. It served as an additional and discoverable point of sale, it offered customers a place to provide feedback, and it served as a hub of information for anyone curious about blockchain technology and its applications in protecting their power of attorney.