La Claqueta PC
La Claqueta PC is an established film & media production company that has been in business since 2002. Starting from humble beginnings in special occasion videography, owners Olmo Figueredo and Manuel H Martín have grown the business to become one of the biggest production companies in the south of Spain. Over the past 18 years, the two owners have been successful at steadily transitioning their business to offer increasingly valuable services. What started with wedding and first communion videos grew into brand advertising videos, then to short films, eventually leading them to feature films. Olmo and Manuel have been experts at pivoting and scaling their business as they now continue to grow their feature film role and focus more on the production aspect of their business.
La Claqueta PC is a well-known brand in Spain, and so as they transition their business once again to narrow the focus they needed a website that could meet their evolving needs but stay true to the brand. Previously, the website listed all of the services that the company was experienced in, as well as examples of a variety of their work including branding and advertising. In order to stand out as a production company, they wanted to divide their offerings into two sister brands and separate their portfolio work. When La Claqueta PC approached Awesome Web Designs to design a new website, their goal was to create a library of all of their productions and make it easier for potential partners to contact them with new ideas.
The purpose of this shift in content would be to better distinguish La Claqueta PC as a production company, target a new audience, and create a better experience for website visitors. They knew they wanted to gain new traffic to their website in order to grow their film services, so they wanted to separate their content in order to focus on quality traffic over quantity. We were more than happy to jump on board and get to work!