For any successful business site, planning is the first and most important step. Cleftune was no different.
The first thing we focused on was brand and identity. To kickstart the project, we put together the logo for the business. We started with a combination of a geotag and a bass clef because it was a simple image and it represented the combination of music and location services. It serves as a perfect representation of music near you. We used a font for Cleftune that mimicked the motif of the initial symbolism. We wanted it to be curvy, smooth, and simple, that way we would have a logo that was friendly and approachable. We also chose red-orange to be the identifying colour for the brand because it instills that very feeling of friendliness and approachability. Paired with a complementary shade of grey, Cleftune’s logo was complete.
Naturally, we designed the theme for the site to mesh with the design principles we used in the logo. Our goal was to capture the impression it gave the viewer and implement it throughout the domain.
We used a lot of images of kids playing instruments because the main demographic of students would be children and parents. We wanted them to know this was the site for them.
More importantly, we used images that showed kids having a good time. One thing we wanted to tackle in our design scheme for Cleftune was the stigma people, and especially children, have with music lessons. You can see this challenge reflected all over the site.
The goal of Cleftune is to provide the right teacher for every student. With Cleftune, music lessons aren’t supposed to feel like a chore. Working at its best, every student is supposed to look forward to their lessons every week. The perception of music lessons as a negative experience comes from strict parents and teachers, and we wanted there to be no pressure to perform at Cleftune. The reason Cleftune started offering their service was so people could find the right teacher that suited them, so obviously student experience was going to be a key performance indicator. Students can even rank their teachers on the site, letting others know the kind of experience to expect from them. As such, we incorporated this sentiment into the very core of the sites design. In a world where first impressions are everything, Cleftune sets itself apart.
Another major aspect of the sites design was simplicity. It was important for people to be able to quickly and instinctively navigate the site, so we only put a handful of prompts on the first few pages the viewer would encounter. Once they get a little deeper in the site, they have a few more options available to them, such as the ability to narrow their search, look at a map of teachers near them, browse tutor profiles, and more. Visual identifiers such as thumbnails and instantly understandable visual icons play a huge part in the easy navigability of the site.
In fact, the site makes it so easy for the consumer that many pages offer the ability to book lessons directly while viewing a teachers profile.
We also wanted everyone to feel safe using Cleftune as a service. We primarily considered parents and any concerns they might have had about the people they would be leaving their children with, so we implemented background checks for any teachers offering lessons to kids.
We also put appointment security precautions in place for both teachers and students. If a teacher cancels a lesson with a student, the student isn’t charged and they can contact Cleftune for a quick, easy replacement lesson that fits that same time frame. If a student cancels a lesson, teachers receive a cancellation fee as compensation for lost time.
We designed all these features not only for the direct purpose they serve to the end users, but also because they create a unique impression of the site. People who visit Cleftune and see these protocols in place are reassured that this is a professional business they can trust. Ultimately, we didn’t just want people to visit the site, we wanted them to come back again and again. We wanted them to share it with their friends and family. We wanted to create a user experience that resulted in repeat customers who would create traffic over an extended period of time.
Everything on this site has been thoughtfully incorporated to create an approachable and intuitive interface. Cleftune goes above and beyond a simple business directory. We created this site to represent the kind of service users could expect from it, whether they’re a teacher or a student. At first glance, it’s clear exactly what you’re going to get out of Cleftune.