We followed the styling of the Change Essentials brand that already existed to create a full multi-page website that was well laid out and utilized professional design elements. Her logo and branding were created to represent her Irish heritage and embody Sara’s strong and trustworthy leadership skills, so we incorporated this colour scheme, font styling and imagery into the website design.
Taking into account SEO best practices and optimal user experience, the Change Essentials website contains several dynamic pages that tell Sara’s story. We created an extended services list page that describes all of her offerings in manageable detailed sections to help break down exactly what “change management” and “executive leadership” looks like for potential clients.
We also created a case study template so that Sara can detail some of her past work with clients, even though they must be done anonymously. The website completes its professional use by explaining Sara’s methodology and the process that makes her services shine. We gave it its own separate page and broke the content down so it would be really easy to read.
This is a huge difference in hiring a professional to create your website versus doing it yourself. Our experts design the layout to be easily read and understood by customers as well as Google. This gives you better SEO results and organic traffic, as well as a more enjoyable user experience. Although using build it yourself website tools might seem like the easiest and most affordable way to go, it likely isn’t. An investment into a website can be hard particularly for small businesses or entrepreneurs but the return on investment from having this valuable brand tool is definitely worth it. The cost of hiring a professional has become more affordable in recent years thanks to page-building tools, that save web experts tons of time and resources from having to code from scratch.
Included in part of the Change Essentials project we also designed some additional marketing assets, including flyers and Google Doc templates, to help keep the brand completely cohesive. Now that Sara has a comprehensive web portfolio as well as some additional marketing tools, Change Essentials is fully equipped to start expanding its reach. Due to the keyword research we incorporate into new website content, changeessentials.com will soon be ranking higher on Google.