Mega Menu and Location Panels: A new mega menu was implemented to enhance the website’s navigation system. This allowed users to explore different website sections and access relevant information easily. Location panels were also introduced, enabling users to quickly find and select the nearest clinic location for their convenience.
Franchise Pages: Dedicated franchise pages were developed to showcase Canada MedLaser’s clinic locations. These pages provided detailed information about each clinic, including services offered, staff profiles, and testimonials. This allowed potential customers to gain insights into each location’s specific offerings and expertise.
Before and After Page: To highlight the effectiveness of Canada MedLaser’s treatments, a dedicated “Before and After” page was created. This featured compelling visual comparisons, demonstrating the transformative results achieved by their services. It served as a powerful tool to showcase the success stories of previous clients and instill confidence in prospective customers.
Improved Store Design and SEO: The online store underwent a significant redesign to enhance its visual appeal and optimize the purchasing process. Clear product categorization, intuitive filtering options, and streamlined checkout procedures were implemented. Additionally, search engine optimization (SEO) techniques were employed to improve the website’s visibility in search engine results, attracting organic traffic.
Solution Page: A dedicated solution page was developed to guide customers through selecting and ordering the services offered by Canada MedLaser. This page details the available treatments, their benefits, and pricing options. It provided a comprehensive resource for customers to make informed decisions about the services that best met their needs.