Toronto digital marketing tips.

5 Tips to Boost your Blog Audience.

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Written by

Guillermo Figueredo

If you are just starting you new blog for your business, I believe these 5 tips are going to be really beneficial for you. There are many things you could do to optimize your content, however we have tried to select the most essential ones.

Instantly publish all your new posts to Medium.

With this amazing plugin, all you have to do is click ‘PUBLISH’ and your post will be visible on your Medium publications too. After it gets automatically published , you can still re-edit it if you need to.  In addition, Medium and Wordpress add a line at the bottom of  both your original post and the imported one saying where and when the post was originally published, including a link to the original post.

But, why republishing on Medium?  Medium is a fantastic platform to bring your content to a different and bigger audience that otherwise would have never discovered you.  Basically, Medium helps create a new audience for you.

Use free sharing tools to increase the scope of your content.

Among the five rules of social media optimization (SMO), the top number one is to facilitate your readers to share your content on their social networks. Why is it important? At first glance, the answer is easy: There more people sharing, the more people reading your content. However, it has another reason that might be even more determinant for your content: Increase the number of interactions (or linkability) with your content  – This is one of the most important factors for search engine optimization SEO.

There are plenty of free sharing tools, but among my favourites there is a clear winner: ShareThis. Why? Because it is really simple, flexible and easy to set up. You can enable share buttons across your website with a simple plugin, but they also offer follow buttons, reaction buttons, lead generation tools, A/B testing tools for social media and viral notifications. A really powerful plugin free and easy to use.

There are many blogs out there that talk at length about social media marketing. For more social media marketing, see They speak from experience and tell you everything you need to know about the topic.

Content is King, but email marketing is Queen.

Seriously? Is email marketing that important? Here are some reasons that would make change your mind:

  • Email marketing is easy, effective and very low cost.  It allows small businesses to reach a large number of consumers at a very low rate per message. You can create a cheap campaign that directs users directly to your site, with a 1-click distance.
  • Email marketing allows content creators to segment their audience in lists, and sending each list a tailored email message that resonates with their readers.
  • Email marketing is very important for building relationships with prospects and current customers and even past clients, because it gives us the chance to speak directly to them.
  • More than 34% of people worldwide use e-mail. That’s about 2.5 billion people. And an increase is expected for 2.8 billion people over the next 2 years.

So, how can I start increasing my email database without any extra costs? My recommendation is very straight forward: Mailchimp and MailChimp for WordPress. Mailchimp is an email marketing platform for small businesses that allows you to manage up to 2,000 subscribers for free with unlimited emails.  However, first you need to get a good email database to be able to take advantage of Mailchimp at its full potential.  MailChimp for WordPress allows your visitors to subscribe to your lists across your website. This plugin helps you grow your MailChimp lists through two main methods: creating your own opt-in forms or integrating it with any existing form on your site, like the comments section, contact form or even checkout form.

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The #1 WordPress SEO plugin, Yoast SEO.

They say they are the #1 WordPress SEO plugin, and I truly believe it. I’m sure you know positioning in the top positions of Google is an essential requirement to reach your audience. But it turns out that achieving it is not so simple. In fact, the search engine values more than 200 factors to take into account a site and display it in its search result. That’s why, using Yoast SEO from WordPress can facilitate your business some SEO aspects that, without it, could be more complicated to digest.

Import your blog posts from Google Docs to WordPress automatically.

Because your time is precious, you should spend most of it writing and promoting your content. Forget about importing and formatting every post in Word and saving all the images in a folder. Now you can use Google Docs with your team of editors and save tone of hours importing the content automatically into WordPress with Wordable.

# BONUS: Free Udemy Courses

If you are new to social media, you can try taking a free online Udemy course to boost your blog audience and expertise.

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